Salon Marketers
The Salon Marketers Group
The Salon Marketers Group, or SMG, is a group within the CTFA whose focus is marketing to, and support of, Hair Salons.
To be a member of the SMG you must also be a member of the CTFA and need to be involved in the marketing of products to hair salons. When completing the CTFA application form, tick the Salon Marketers Group box, and you will be included in the SMG.
You should read the SMG Constitution which is specific to this group. You will need to share combined expenses that the group commit to, however you will be part of the decision making process when such costs are decided. These will be commensurate to your CTFA subscription level and the number of brands you market to salons.
Those marketing services to salons may also be a member of the SMG, but would be an Associate Member of the CTFA, with a similar structure for combined marketing.